Privacy Notice

Last updated: October 18, 2026

1. Business Information

Brand Name: Novaliqur
Website: https://novaliqur.com
Legal Company Name: Shenzhen Sainatu Technology Co., Ltd.
Brand Representative: Shen Baolan
Business Address: Room 225-83, Building D3, 1983 Creative Town, No. 15 Nanxin Road, Nanling Village Community, Nanwan Subdistrict, Longgang District, Shenzhen, Guangdong, China
Privacy & Customer Support Email: service@novaliqur.com
Customer Support Phone: +86 16521987730
Customer Service Hours: Monday–Friday, 9:00 AM–6:00 PM PDT

Novaliqur is operated by Shenzhen Sainatu Technology Co., Ltd. (“Novaliqur,” “we,” “us,” or “our”). This Privacy Notice explains how we collect, use, disclose, store, and protect personal information when you visit novaliqur.com, browse our jewelry products, make a purchase, contact our customer support team, or otherwise interact with our website and services.

This Privacy Notice should be read together with our Terms of Service, Shipping Policy, and Return & Refund Policy.

2. Scope of This Privacy Notice

This Privacy Notice applies to personal information processed in connection with our online store, including information collected through:

  • Our website and online shopping experience.

  • Purchases, payments, shipping, returns, and refund requests.

  • Customer support emails and other communications.

  • Cookies, pixels, analytics technologies, and similar tracking technologies, where used.

  • Marketing communications and promotional activities, where applicable.

Depending on your location, certain privacy laws may provide additional rights or impose additional obligations on how we process your personal information. We will handle applicable requests in accordance with the laws that apply to the relevant processing.

3. Personal Information We Collect

The information we collect depends on how you interact with Novaliqur.

A. Information You Provide Directly

When you place an order, contact us, or otherwise interact with our store, you may provide:

  • Identity and contact information: Your name, email address, telephone number, billing address, and shipping address.

  • Order information: Products purchased, order number, transaction details, delivery information, and purchase history.

  • Customer support information: Messages, inquiries, return requests, refund requests, and other information you choose to provide.

  • Return and product issue information: Descriptions, photographs, and supporting materials submitted when reporting a damaged, defective, or incorrect item.

  • Marketing preferences: Your preferences regarding promotional emails and other marketing communications, where applicable.

Please provide only the information reasonably necessary to complete your request or purchase.

B. Payment Information

When you make a purchase, payment information is processed through the payment methods and payment service providers made available at checkout.

Depending on the payment method, these providers may process payment card details, transaction identifiers, billing information, and payment verification information.

We receive information needed to confirm and manage transactions, such as payment status and transaction references. Full payment card details are generally handled by the applicable payment provider rather than being directly stored by us, subject to the payment method and systems used.

Please consult the relevant payment provider's privacy notice for details about its processing practices.

C. Automatically Collected Information

When you visit novaliqur.com, certain technical and usage information may be collected automatically, depending on your browser settings, consent choices, and the technologies enabled on our website.

This information may include:

  • IP address and approximate geographic location derived from it.

  • Browser type, operating system, device type, and language settings.

  • Pages viewed, products viewed, referring websites, and navigation activity.

  • Dates, times, and duration of website visits.

  • Shopping cart activity and interactions with website features.

  • Diagnostic information, security logs, and information used to identify technical errors or suspicious activity.

We use this information to operate our website, maintain security, understand website performance, and improve the shopping experience, subject to applicable consent and privacy requirements.

D. Information From Third Parties

We may receive information from third parties that help us operate our store, including payment processors, shipping providers, ecommerce service providers, analytics services, advertising partners, and fraud prevention services.

For example, a payment provider may send us transaction confirmation information, while a shipping provider may supply delivery status and tracking updates.

We use such information only for relevant business purposes and in accordance with applicable legal requirements.

4. How We Use Personal Information

We may use personal information for the following purposes.

A. Order Processing and Fulfillment

We use relevant information to:

  • Process and confirm purchases.

  • Arrange payment processing and order fulfillment.

  • Deliver products to the address provided.

  • Send order confirmations, shipping updates, and delivery notifications.

  • Manage cancellations, returns, replacements, and refunds.

  • Maintain transaction records.

B. Customer Support

We use contact and order information to respond to inquiries, investigate reported problems, provide return instructions, address delivery concerns, and assist with other order-related matters.

C. Website Operation and Improvement

We may use technical and usage information to maintain website functionality, identify errors, improve navigation, understand product interest, and evaluate the performance of our online store.

Where required by law, non-essential analytics technologies will be used only after the necessary consent has been obtained.

D. Security and Fraud Prevention

We may process relevant information to verify transactions, detect suspicious activity, prevent fraud, protect our customers and business, investigate misuse, and enforce our website policies.

E. Marketing and Advertising

Where permitted by applicable law and consistent with your preferences, we may use contact information and relevant shopping activity to send promotional communications or measure the effectiveness of marketing campaigns.

We may also work with advertising and measurement partners to understand how visitors interact with our website and whether advertising campaigns lead to purchases.

You may unsubscribe from promotional emails by using the unsubscribe link included in the message. Unsubscribing from marketing emails does not prevent us from sending necessary transactional communications, such as order confirmations or important service notices.

Where applicable, you may opt out of certain targeted advertising or data sharing through our Your Privacy Choices mechanism.

F. Legal and Business Requirements

We may process information when reasonably necessary to comply with legal obligations, maintain appropriate business records, respond to lawful requests, establish or defend legal claims, and protect our rights and the rights of others.

5. Cookies and Similar Technologies

Novaliqur may use cookies, pixels, tags, software development tools, and similar technologies to support website functionality and understand or measure website activity.

Cookies are small data files stored on your device when you visit a website. Some are necessary for the website to function, while others support analytics, personalization, or advertising.

A. Strictly Necessary Cookies

These technologies support essential website functions, such as:

  • Maintaining shopping cart contents.

  • Supporting checkout and payment workflows.

  • Remembering essential session information.

  • Maintaining website security.

  • Enabling basic navigation and requested services.

These technologies may operate without consent where permitted by applicable law.

B. Analytics and Performance Cookies

Where enabled, analytics technologies help us understand how visitors use our website, which pages are visited, how users navigate the store, and whether technical issues occur.

This information helps us assess website performance and improve the customer experience.

Non-essential analytics technologies will be subject to applicable consent requirements.

C. Advertising and Marketing Technologies

Where enabled, advertising pixels and similar technologies may help us measure advertising performance, understand campaign effectiveness, or support relevant advertising.

Depending on the tools configured on our website, these technologies may involve disclosures of certain online identifiers, device information, or browsing activity to advertising and measurement partners.

Where required by applicable law, we will obtain consent before activating non-essential advertising technologies. Where applicable, visitors can also use our privacy preference controls to opt out of certain data sharing or targeted advertising.

D. Managing Cookie Preferences

You may be able to manage cookies through your browser settings and the privacy preference controls provided on our website.

Where applicable, our cookie consent interface will allow you to accept or reject non-essential cookies and adjust your preferences. You can also use the Your Privacy Choices link on our website to access available privacy controls.

Blocking certain cookies may affect shopping cart functionality, checkout, or other website features.

Browser-based Global Privacy Control (GPC) signals will be handled in accordance with applicable legal requirements where they apply to our processing.

6. How We Share Personal Information

We do not disclose personal information indiscriminately. We may share relevant information with the following categories of recipients when necessary for the purposes described in this Privacy Notice.

A. Ecommerce and Website Service Providers

We use ecommerce infrastructure and related service providers to operate our online store, host website content, maintain checkout functionality, and support order management.

Our store is operated using Shopify. Shopify and relevant service providers may process personal information as necessary to provide their services and operate the platform.

B. Payment Processors

Payment providers process transactions, verify payments, help prevent fraudulent activity, and support refunds.

The payment providers available for a particular purchase may vary depending on the checkout options offered.

C. Shipping and Fulfillment Providers

We may share names, delivery addresses, telephone numbers, order details, and other necessary information with shipping carriers and fulfillment partners to deliver purchases, provide tracking information, and investigate delivery problems.

D. Analytics and Advertising Partners

Where enabled and permitted, we may disclose certain website activity, device identifiers, cookie information, or similar data to analytics providers, advertising platforms, and measurement partners.

The specific information shared depends on the technologies configured on our website and your applicable privacy preferences.

Under certain privacy laws, some disclosures to advertising partners may be considered a “sale” or “sharing” of personal information even when no money changes hands. Where such laws apply, you may have the right to opt out.

E. Professional Advisers and Legal Authorities

We may disclose information to legal advisers, auditors, regulators, law enforcement agencies, courts, or other relevant parties when reasonably necessary to comply with legal obligations, respond to valid legal processes, protect our rights, or address fraud and security issues.

F. Business Transactions

If our business undergoes a merger, restructuring, financing, acquisition, or sale of assets, relevant personal information may be disclosed or transferred as part of that transaction, subject to applicable confidentiality and privacy requirements.

We do not authorize service providers to use personal information entrusted to them for unrelated purposes where such use is prohibited by applicable law or our agreements.

7. Your Privacy Rights

Depending on your state or country of residence and the circumstances of our processing, you may have rights concerning your personal information.

These rights may include:

  • Right to know or access: Request information about the personal information we collect, use, disclose, or otherwise process about you.

  • Right to correction: Request correction of inaccurate personal information.

  • Right to deletion: Request deletion of personal information, subject to applicable legal exceptions.

  • Right to data portability: Request a copy of certain personal information in a portable format where required by law.

  • Right to opt out: Opt out of certain sales, sharing, targeted advertising, or other processing where applicable law provides this right.

  • Right to withdraw consent: Withdraw consent for processing based on consent, without affecting the lawfulness of processing that occurred before withdrawal.

  • Right to appeal: Where applicable, appeal our decision concerning a privacy rights request.

  • Right to non-discrimination: Exercise applicable privacy rights without unlawful discriminatory treatment.

These rights are not absolute in every circumstance. We may need to retain certain information to complete transactions, meet legal obligations, prevent fraud, resolve disputes, or exercise or defend legal claims.

A. How to Submit a Privacy Request

To submit a privacy request, please email:

service@novaliqur.com

Please include enough information for us to understand your request. We may ask for reasonable additional information to verify your identity or authority before providing personal information or completing a request.

We will respond within the timeframe required by applicable law. If we cannot fulfill a request, we will explain the applicable reason where required.

B. California Residents

If you are a California resident and the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, the CCPA), applies to our processing, you may have additional rights concerning personal information.

These rights may include the right to know, access, correct, or delete certain personal information, and the right to opt out of the sale or sharing of personal information for cross-context behavioral advertising.

You may submit a request by emailing service@novaliqur.com or using the Your Privacy Choices link on our website where applicable.

We will process eligible requests in accordance with California law. We will not unlawfully discriminate against you for exercising your privacy rights.

C. Other U.S. State Privacy Laws

Residents of other U.S. states may have additional rights under applicable state privacy laws, including rights to access, correct, delete, obtain, or opt out of certain processing of personal information.

Where applicable, we will honor those rights and provide any required appeal process.

D. European Economic Area, United Kingdom, and Other Regions

If applicable data protection laws provide you with additional rights, you may have the right to access, correct, erase, restrict, or object to certain processing of personal information, as well as the right to data portability and to lodge a complaint with a relevant supervisory authority.

Where processing relies on consent, you may withdraw that consent at any time.

You may exercise applicable rights by contacting service@novaliqur.com.

8. Global Privacy Control and Opt-Out Preferences

Some browsers allow users to send a Global Privacy Control (GPC) signal indicating a preference to opt out of certain data sales or sharing.

Where required by applicable law, we will process recognized opt-out preference signals in accordance with the relevant legal requirements.

You may also use the Your Privacy Choices link on our website to access available privacy options.

Opting out of certain advertising-related data sharing does not necessarily prevent all advertising. It may limit advertising personalization or the use of certain information for targeted advertising.

Your privacy preferences may apply to the browser or device through which they are submitted, unless applicable law or the relevant preference mechanism provides otherwise.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Notice, subject to applicable legal requirements.

Retention periods depend on the type of information and why it was collected.

For example:

  • Order and transaction records may be retained for accounting, tax, legal, warranty, fraud prevention, and dispute-resolution purposes.

  • Customer support communications may be retained for as long as necessary to respond to inquiries, manage claims, and maintain appropriate service records.

  • Shipping, return, and refund information may be retained to complete transactions and resolve related issues.

  • Marketing information may be retained until you unsubscribe, withdraw applicable consent, or the information is no longer needed, subject to lawful retention requirements.

  • Technical, analytics, and cookie information may be retained according to the applicable service configuration, cookie duration, and operational requirements.

When personal information is no longer reasonably necessary and no legal obligation requires further retention, we will take appropriate steps to delete, anonymize, or securely dispose of it.

10. Data Security

We use reasonable technical, organizational, and administrative measures designed to protect personal information against unauthorized access, disclosure, alteration, loss, or misuse.

Depending on the processing activity, these measures may include access restrictions, security monitoring, service-provider safeguards, and the use of established payment processing services.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. We cannot guarantee absolute security, but we take reasonable steps to protect the information processed through our business.

If you believe your interaction with our website or your personal information may have been compromised, please contact service@novaliqur.com.

11. International Data Transfers

Novaliqur is operated by Shenzhen Sainatu Technology Co., Ltd., based in Shenzhen, Guangdong, China. Because our store serves customers in the United States and may use ecommerce, payment, analytics, advertising, and shipping providers in other locations, personal information may be processed or transferred across national borders.

The countries in which information is processed depend on the services involved and the relevant transaction.

Where applicable law requires safeguards for international transfers, we will take the measures required by that law. These may include contractual safeguards or other recognized transfer mechanisms.

By using our website, you acknowledge that your information may be processed in jurisdictions other than your place of residence, subject to the rights and protections available under applicable law.

12. Children's Privacy

Our website is intended for a general shopping audience and is not directed to children under the age of 13.

We do not knowingly collect personal information directly from children under 13 without legally required authorization. If we learn that we have collected such information in a manner that violates applicable law, we will take appropriate steps to delete it or obtain any legally required authorization.

If you believe a child has provided personal information to us inappropriately, please contact service@novaliqur.com.

Where other applicable laws establish different age thresholds or additional requirements, we will comply with those requirements.

13. Third-Party Websites and Services

Our website may contain links to third-party websites, payment services, social media platforms, or other external services.

Those third parties may maintain their own privacy notices, terms, and data handling practices. We do not control the privacy practices of independent third parties, and their practices are not governed by this Privacy Notice.

We encourage you to review the relevant privacy information before submitting personal information directly to a third-party service.

14. Marketing Communications

If you receive promotional emails from Novaliqur, you may unsubscribe by following the instructions included in the email.

After you unsubscribe, we will stop sending promotional emails covered by that preference within the timeframe required by applicable law.

We may continue to send non-promotional messages necessary to complete your orders, provide customer support, communicate important policy changes, or meet legal obligations.

Unsubscribing from email marketing does not automatically disable cookies or advertising technologies. Please use the applicable website privacy controls or contact us if you wish to exercise additional privacy rights.

15. Changes to This Privacy Notice

We may update this Privacy Notice from time to time to reflect changes in our business operations, website functionality, service providers, data processing practices, or applicable legal requirements.

When we make changes, we will update the “Last updated” date at the top of this page. Where required by applicable law, we will provide additional notice or obtain consent for material changes.

We encourage you to review this page periodically to stay informed about how we handle personal information.

Novaliqur
Operated by Shenzhen Sainatu Technology Co., Ltd.